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Information Session: IBM Performance Marketing Analytics

Date & Time
Wednesday, January 27, 2016
12:00 pm - 2:00 pm ET

CUNY Graduate Center, room 9207

Please be aware that this event has passed.

Representatives from IBM’s Performance Marketing Analytics team will be at the GC to recruit for paid summer internships with their team.

Graduate students from a range of disciplines—sciences, social sciences, and humanities— have found internships at IBM to be great opportunities to widen their skill sets. Student who plan to attend are encouraged to have their resumes reviewed in advance.

About IBM’s Performance Marketing Internship Program

IBM is seeking the next generation of creative individuals with a hunger for innovation and a knack for marketing to participate in our Performance Marketing Internship Program.

As the newest IBM Marketing group, we think big, start small, and scale fast – and work beside some of the best agile development teams to bring our ideas to life. Performance Marketing is leading the transformation to build a smarter business; it’s where smart analytics, innovative strategies, and intuitive design principles are applied to create the next generation of tools and platforms for IBM marketers. From the get-go, you will have the opportunity to impact marketing strategy at a global level and work with some of the brightest data scientists, social media ninjas, and world-class designers in the industry.

Are you passionate about digital marketing, social media and analytical problem solving? Are you looking for an internship experience that will immerse you in a fast-paced, innovative environment and enable you to deepen core marketing and analytical skills? If so, we want to hear from you; please apply online or through your university career center.

Performance Marketing Interns will work collaboratively, as part of a team, on a project that addresses a strategic IBM business challenge. Projects are representative of the type of work Performance Marketing employees are engaged in every day and will cover one or more of these areas:

  • Campaign Planning and Enablement
  • Data and Analytics
  • Digital Marketing
  • Events Experience
  • Content Strategy
  • Market Innovation and Market Acceleration

The internship project will culminate with a set of recommendations and final presentation to the IBM Performance Marketing Leaders. In addition to the project, the internship includes a number of educational, networking and social activities. Primary team is Performance Marketing Analytics but Interns will collaborate with all areas of Performance Marketing and other marketing teams across the global organization.